Fyte, specialized swiss recruitment firm, is looking for one of its clients a Marketing Grouper based in Mexico City
This position is responsible for:
- Establishing Strategic Marketing Direction for one of the main categories - Developing strategies to increase market penetration for the products - Developing existing and new market segments - Introducing New Products into the market to expand Growth Spaces - Defining Product Portfolio & Pricing strategy - Determining Distribution Strategies - Establishing Market Research objectives - Establishing Advertising & Promotion strategies and programs to build S. Brite brand equity and manage Adv & Merch. budget. - AR & Inventory Turns management within established targets - Managing P&L for the category to reach established Sales & Profit goals - Liason between marketing, sales, sourcing, manufacturing, financial and other related functions. - Managing, developing and retaining marketing direct reports. - Establishing Operational Discipline to achieve Execution targets.
- Experience in Supervising marketing teams
- 5 to 7 years of experience in consumer goods market in marketing
- Brand Management experience. Knowledge of Advertising (working with Adv. Agency to develop a Brand Communications campaign)