Purpose of the Role: - The E-Business Manager (Region) is responsible to define the e-business priorities (Digital Marketing and E-Commerce) for all countries within the region in alignment with the BU regional strategy, GtM strategy and the BU digital approach. - Initiate, implement, support and follow up KPIs and set targets for the region in cooperation with relevant management teams.
Scope of the Role: - Geographical scope: LATAM - Business diversity and complexity: working for / supporting Digital Marketing & E-Commerce for LATAM, Chile E-Commerce and Digital Marketing & MX/CAM E-Commerce.
Main accountabilities & Responsibilities: - Drive the implementation of the e-Business priorities for all countries within the region in alignment with the BU regional strategy, GtM strategy and BU digital plans. - Develop Digital Marketing Strategy including Paid and Own platforms (Site & Social Media) - Initiate propose and drive implementation of digital marketing plans - Adapt global and regional communication for best utilization in digital channels - Set correct and clear KPIs for digital activities, including E-Commerce (D2C & B2B) - Drive / participate in Global and BU projects to ensure the regional E-Commerce and digital needs are represented. - Drive/Support sales via external On-Line stores in cooperation with relevant stakeholders from other BUs and countries in the region. - Ensure good understanding of trends and development for E-Business in the region. - Contribute with the Market Places Strategy and E-Commerce guidelines.
Experience and qualification requirements: University degree, preferably in business administration, marketing, communication. - Min 5-7 years relevant experience in digital. - E-commerce experience (Marketplaces or E-Retail) - CPG knowledge or CPG company experience - Very good communication skills, also in matters that are complex and deal with diverting interests - Fluent in English. - Strategic thinking